- Brook Jones
This Is Your Year...Be Bold
As a small business owner, I believe that one of the most effective ways to impact your business is through marketing! The hard part about that is there are so many options and platforms to choose from that it can be overwhelming to decide where to start.
It’s never too late to start planning with a Bold message and strategies that can kick start your campaign. Don’t look at all of the ways to market, look at what you want your end result to be and what message you want to send to your customers.
Crafting your message can require multiple forms when creating the most effective content to share. Depending on the service or product, you will need to create branded content for print, web, social media, or video. You want to make sure that they all have the same message while utilizing the best platform to reach your targeted audience.
Once you have defined your message, you can identify your target audience. This will give you a better understanding to market on the best platforms and media outlets.
We recommend a combo approach of both paid and organic marketing depending on your budget. When setting up a paid marketing campaign, be sure not to skip the details of setting your target demographics such as age, location, and interests. The smaller the budget, the more targeted you need to be.
It’s ALL Connected!! When you set up your online marketing campaign, make sure you have everything linked together, including your website, social media platforms, email address, and phone number.
After you have crafted your message and rolled out your marketing campaign, take the time to know your data. You can learn a lot about your audience through your marketing analytics. These insights can help you tweak your campaigns so that you can be more engaging with your customers and make sure you are sending the right message at the right time.