If opportunity doesn't knock, build a door and paint it Red.
What do we mean by that? Well, that depends on the culture.
A Red Door in Ireland means you paid off your mortgage. In China, it means flowing energy in a home. For Albert Einstein, a red door helped set apart his home from the rest in his neighborhood.
For Brook Jones, it meant walking boldly through a new door towards her passion and purpose. Jones, CEO of Red Door Marketing Agency, knew that starting her own business meant her brand needed to be bold.
A brand is a direct reflection of how customers will interact with its products or services. Jeff Bezos, Founder of Amazon, said branding is what people say about you when you’re not in the room. Your brand is often times the first impression someone has with your business.
Jones is an expert in her field on branding, so finding that symbol wasn’t hard. In fact, one could say she already had the keys to success.
Rome wasn't built in a day and neither is your brand. Building a brand will evolve over time as your business, service and customers evolve. Regardless of where you are in your business, make sure that your branding is consistent across all mediums and you have a clear and concise voice.
According to Jones, before a client dives into a brand she encourages them to research their industry. Understanding your industry and audience are key components to establishing your brand and voice. A competitive audit analyzes where ones product or service will fit in.
Jones said, this all boils down to four questions.
1. Is someone already solving the problem that I’m trying to solve. If so, are they doing it poorly or well?
2. How crowded is the space?
3. How can I differentiate my product or service?
4. How do my competitors look and feel? What’s their voice?
Once a client answers those questions, they are able to establish their ideal customer.
When considering your ideal customer, be specific about your goals. Aligning your service and products with the right customer will help insure success for the business and happy customers.
Jones says once an ideal customer is envisioned, it’s time for the brand to conduct an internal audit to make sure they are hitting all the right marks. She encourages her clients to write down ideas for their brand, and to outline their vision and values.
It is important for those values to match with their customer base.
86 percent of consumers say loyalty is primarily driven by likability while 83 percent is trust.
Brand loyalty is key to building a long term relationship with your customers. Brands that are honest and transparent with their customers gain valuable trust.
Having your customers really care about your business, can easily become your biggest brand ambassador! 62 percent of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.
Jones says that when a brand aligns with a customer, fortune will favor the bold.
At Red Door Marketing, we pride ourselves on strategic marketing strategies that work best for each client and believe BOLD Strategies = BOLD Results.